Japanese Girls Rent Thighs As Advertising Space

From the country that brought us the ice bra, cuddle clubs, and a desire to turn our foreheads into the shape of a bagel, there's a new craze in town.

(Okay, it's been around for a few months, but this is the first time HuffPost UK Lifestyle has come across these ladies and their thigh stickers.)

Innovative PR company Absolute Territory PR is paying women to wear advertising stickers on their "absolute territory", the area of skin visible between their high socks and the hemline of their miniskirts, according to Content Standard.

In Japan, this area of flesh -- translated as "zettai ryouiki" -- has become something of a fetish.

Individuals interested in branding their legs must have a social media account, states the PR team and have just eight hours to post their sticker in order to meet the conditions of their contract and receive their payment.


*This is kind of interesting and innovative, I must say. I think such should be introduced in Nigeria as our girls have big thighs... LOL!!!*