The multi-million Naira deal will have the Anglo–Dutch multinational consumer goods company license NOSA's popular 'Why You Love Me' track exclusively for advertising campaigns of the Close Up brand. NOSA elated at signing the deal says, "It is a most exciting opportunity to be the "sound of a brand I used as a kid. It shows how dreams can come true as long as one stays committed to their art."
The Head of Licensing and General Manager of Chocolate City, Ibukun Abidoye says, "The deal has the potential to push NOSA's music further globally as it covers worldwide online advertising campaigns"
The track "Why You Love Me", which you must have been hearing preceding the newly launched Close Up Naija Herbal toothpaste radio jingles, was nominated as the CRYSTAL AWARDS 2014 "Song Of The Year"
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