Belgian chocolate brand 'ISIS' has
announced it will be rebranding itself as
'Libeert' due to sharp fall in sales brought on by its name association with the Islamist terror group, Islamic State of Iraq and the Levant (ISIS).
The company which was founded as 'Italo Suisse' in 1923, changed name to ISIS in
2013 because the chocolatier was no longer
associated with either Italy or Switzerland.
Now, they have to change their name again for a name association that is
unquestionably much worse, with the rise of the terror group causing sales to drop. The
company is not the first organization to have re-branded themselves because of the
terror group.
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