Manchester City FC have announced a new
three-year partnership with PZ Cussons Plc -
a leading international consumer products
group. The deal will see the Manchester-
headquartered business become the Club's
Official Partner in Nigeria. PZ Cussons will
drive the partnership through its local
brands: Premier, Olympic and Robb.
Nigeria is PZ Cussons' largest and most
diverse market, where it has grown its
presence for over a century. PZ Cussons has
a deep understanding of the Nigerian market
manufacturing and selling market-leading
brands.
The partnership with Manchester City FC will
see PZ Cussons associate its brands with
Nigeria's most-loved sport and the most
popular sports competition in the country.
Manchester City FC's rapidly growing fan
base in the region will be able to benefit from
unrivalled experiences and prizes to get
closer to the action and to their heroes.
Manchester City's strong presence in the
country was cemented with the highest TV
audience of a live Premier League match in
the 2013/14 season, for the Club's title-
winning final game against West Ham
United.
Omar Berrada, Commercial Director of City
Football Marketing, which brokers
Manchester City FC's commercial
partnerships, said: "We are very pleased to
add PZ Cussons to our existing partnerships
in Africa. Nigeria, and Africa more broadly,
are extremely important markets, where our
fan base is continuing to grow.
"We will continue to build a strong
relationship with PZ Cussons and are looking
forward to providing fantastic experiences for
their customers and our fans."
Tim Perman, Group Category & Brand Director
of PZ Cussons PLC, added: "PZ Cussons is
proud to be partnering with Manchester City
FC in Nigeria.
"There is a great fit between our brands in
terms of heritage, values and a desire to win.
We look forward to delighting our consumers
with unique experiences from brands that
they trust and a sport that they love."
Manchester City FC have announced a new
three-year partnership with PZ Cussons Plc -
a leading international consumer products
group. The deal will see the Manchester-
headquartered business become the Club's
Official Partner in Nigeria. PZ Cussons will
drive the partnership through its local
brands: Premier, Olympic and Robb.
Nigeria is PZ Cussons' largest and most
diverse market, where it has grown its
presence for over a century. PZ Cussons has
a deep understanding of the Nigerian market
manufacturing and selling market-leading
brands.
The partnership with Manchester City FC will
see PZ Cussons associate its brands with
Nigeria's most-loved sport and the most
popular sports competition in the country.
Manchester City FC's rapidly growing fan
base in the region will be able to benefit from
unrivalled experiences and prizes to get
closer to the action and to their heroes.
Manchester City's strong presence in the
country was cemented with the highest TV
audience of a live Premier League match in
the 2013/14 season, for the Club's title-
winning final game against West Ham
United.
Omar Berrada, Commercial Director of City
Football Marketing, which brokers
Manchester City FC's commercial
partnerships, said: "We are very pleased to
add PZ Cussons to our existing partnerships
in Africa. Nigeria, and Africa more broadly,
are extremely important markets, where our
fan base is continuing to grow.
"We will continue to build a strong
relationship with PZ Cussons and are looking
forward to providing fantastic experiences for
their customers and our fans."
Tim Perman, Group Category & Brand Director
of PZ Cussons PLC, added: "PZ Cussons is
proud to be partnering with Manchester City
FC in Nigeria.
"There is a great fit between our brands in
terms of heritage, values and a desire to win.
We look forward to delighting our consumers
with unique experiences from brands that
they trust and a sport that they love."
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