This new deal, will see PUMA become the official kit partner of Arsenal from July 1, 2014. They will not only produce the playing and training kit for all Arsenal teams, PUMA will also have the licensing rights to develop other Arsenal branded merchandise worldwide.
According to the Gunners' official website, "This new commercial partnership represents the biggest deal in PUMA and Arsenal's history."
Bjoern Gulden, chief executive officer for PUMA said: "Arsenal have been a key strategic target for PUMA for a number of years now.
Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we're proud to have signed this partnership with a truly global football club.
"As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."
"We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own," Ivan Gazidis, chief executive officer at Arsenal said. "This represents another important step forward in Arsenal?s progression on and off the pitch."
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