Nigerians Spend N1.8bn Monthly On Sports Betting

In recent times, sports-particularly football-betting companies and websites have sprung up around the country, and I have often wondered
how much money they make.

A new report by News Agency of
Nigeria has now revealed that these betting companies make millions of naira monthly.


Infact, the report suggests that about 60 million Nigerians between 18 and 40 years of age spend up to N1.8 billion on sports betting daily.


The report showed that they commit on the average N3,000 on sports betting daily.


Mr Ambrose Obialor, who runs Yobo Viewing Centre, Lagos, says that some people bet between N2,000 and above. He said some people deny themselves of food after spending all they had on a bet.

Mr Afeez Adigun, an agent for 1960 Bet Company, Lagos, said between 200 and 300 people visit his office to place bets on match days during football seasons, while about 150
people bet at off-seasons.


According to him, a betting company can generate up to N20 million monthly and use between N5 million and N7 million to pay winners. He also described sports' betting as very risky but highly rewarding
business.


A representative of another betting company, Betting World, who did not want his name mentioned, said that sport betting companies have employed about 50 youths in Lagos. He also said betting outlets were always filled with young people between ages 18 and 40 who come to place their bets.


The representative said that most people borrow as much as N10,000
for their daily stakes, adding that those who lose return for the next day's betting. He said most people did not like to place bets on Nigerian matches because they are highly predictable.

Dotun Ajekigbe, a sports betting analyst, said about 60 million Nigerians place bets on different matches daily across the country.

He said that most unemployed youths have taken to online and other forms of sports betting to
make a living. According to him, from findings this group of people stake an average of N3,000 daily.


Hear him:


"Sport betting is gambling, not investing in bank shares. "But almost everything in life is a gamble, more so with money matters. With gambling comes risks because it not 100 per cent guaranteed.

"However, you can dramatically reduce your risks by taking calculated risks only.

"When you take calculated risks, you base your decisions on sound research and evidence, not intuition.
"Sport betting is by chance. The better informed the player is, the better the chance he/she has of making money," he said.

Mr Lanre Gbajabiamila, chief executive officer, Lagos State Lottery Board, said the lottery industry was "very risky" but also lucrative. He said the board generated about N1 million in 2013 from about 11 sport betting companies in the state. More revenue could be generated with
more investment to develop the industry, he said. "The state government has been making efforts to provide an enabling environment for the lottery industry but only 40% of the industry had been tapped into.

"We urge the federal government to create a more enabling environment for operators in the industry to increase revenue and create jobs for youths. "The major needs of the operators are improved electricity and internet
provision to boost the business," he said.

He said the board would rid the state of illegal lottery operators.