No doubt spurred on by Kardashian's 'Let's go Armenia!!!' tweet, the Armenians managed even more goals than Kardashian managed exclamation marks.
The Danes were 1-0 down inside 30 seconds and had enough trouble keeping up with their opponents; little did they know that they must now contend with keeping up with the Kardashians.
Only 14,784 turned up in Copenhagen to watch Denmark's World Cup-qualifying humiliation but, thanks to Kardashian's tweet, a further 17,883,120 people were glued to the events in the Danish capital.
The American socialite, TV celebrity and mother to Kanye West's child, North, achieved fame through the highly successful reality TV show, Keeping Up with the Kardashians.
West and Kardashian's combined wealth is reported to be in excess of £51 million.
By contrast, Henrik Mkhitaryan, scorer of Armenia's record-equalling fourth goal, cost Shakhtar Donetsk just £4 million.
Armenia's population may be five-and-a-half times smaller than Kardashian's twitter following but that hasn't stopped them putting a big dent in Denmark's hopes of qualifying for Brazil 2014.
While Kardashian was rejoicing in Armenia's success, Denmark coach Morten Olsen called the loss 'the worst night of my footballing life'.
Kardashian's Armenian heritage can be traced through her father's side. Robert Kardashian, who achieved fame as O. J. Simpson's defense attorney, was a third-generation Armenian American.
His great-grandparents, Sam and Harom Kardaschoff, were ethnic Armenian Molokan Jumpers from Kars in what is now Turkey), who emigrated to the United States in 1913.
Source: Daily Mail UK
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