Airtel Collaborates With Pepsi To Give Subscribers N4bn Free Airtime

Telecommunications operator, Airtel Nigeria, says it will give out over N4bn worth of airtime to Nigerians in its new consumer promo in partnership with the Seven-up Bottling Company Plc.

The promo, which is open for 60 days between January 20 and March 22, 2014, offers consumers who purchase any of Pepsi, Mirinda, 7-Up, Teem or Mountain Dew carbonated drinks from the stable of the soft drinks producer, instant Airtel free airtime, the firm confirmed in a statement on Monday.

The General Manager, Value Added Services, Airtel Nigeria, Mr. Victor Bannerman-Chedid, was quoted in the statement as saying that the promo was an in-depth demonstration of the company's customer-centric culture, which translates to multi-faceted exciting packages and offerings.

He stressed that Airtel was a true pro-people telecoms company based on the various channels through which it strives to enrich the lives of Nigerians, adding that the company only recently concluded another exciting promo in which every customer was a winner.

Bannerman stated, "The partnership between Pepsi and Airtel, two of Nigeria's leading companies, is one of the most exciting things to happen to the Nigerian consumer in recent time.

"We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognise their importance and the immense roles they play in the success of our businesses."

Explaining the working of the promo tagged, 'Everybody is a Winner,' Bannerman said each crown cock would bear a PIN, which is revealed when a consumer peels off the inner bottle covering of any of the carbonated soft drinks.

Consumers are to dial the revealed PIN for instant recharge of one minute airtime for both on-net and off-net calls, he said, adding that for consumers who are not on the Airtel network, the PIN entitles them to a free SIM card that on activation will enable the consumer to enjoy the free airtime.

Consumers can redeem up to three free airtime crowns per day and each recharge is valid for three days.

In addition, the airtime has pass-over value as a customer may decide to give it to friends or family members as a show of love, he noted, saying it is also redeemable within 30 days after promo window closes.