The initiative, tagged, 'Join the Cast' is in partnership with comedian, Ali Baba, and it is aimed at leveraging on the appeal of football to deliver malaria prevention messages whilst mobilising communities against the disease.
CEO, 3ra'fique Communications, Irabor Okosun, said, "Malaria is both a cause and consequence of poverty. Football on the other hand is the most popular sport in the world and Nigerians love it. The command of the sport provides an endless stage that provides a vantage point for upholding health awareness fights."
The football match will feature a cast of comedians (Team Comedians) who will play against On-Air Personalities (Team OAPs) from radio and television stations in the country.
Okosun added, "Malaria kills about 655,000 people each year, 86 percent of which are children and it is on this ground that we are inviting Nigerians of all ages to join in the fight against the disease."
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