Chelsea Players Gets 'Dirty' To Launch New Away Kit

Chelsea players have been dipped in blue paint once more in order to launch the club's new away kit for the 2013-14 season.

Following the reveal of Chelsea's home kit, which saw John Terry, Juan Mata, and Fernando Torres, among others, doused in blue paint, the club have continued their 'It's Blue, What Else Matters' campaign for the away strip.

Adidas claim the strip is a "clear homage to the club's iconic white kits with blue and red trim during the 1960s".

Red also makes an appearance on a Chelsea shirt for the first time since the club's home shirt in the 2010/11 season.

Chelsea will wear the new colours under the management of Jose Mourinho once more after the 50-year-old's appointment was confirmed on Monday.

The new away strip will be available from July 4, with the adult shirt set to cost £50.